Wednesday, November 5, 2014

profane and pious swap

     The history of a cultural exchange in social, economic and geographical 

structures in the tobacco and chocolate commodity web of the New and Old 

Spanish World. Norton dramatically uncovers and provides scads of evidence to 

prove her perspective of the history of the Atlantic (3). Compared to the work of 

the Coe’s, Norton establishes deeper acculturation, or as Marie suggested in her 

post.

     The central theme of syncretism shows the complexity of more than a 

commodity web, an actual history of the Spanish Old and New World swap of 

metizaje and modernity. As one culture merges with another, both appear to 

change because of the supply and demand of a things that have not necessarily 

an economic value, but a cultural one. 

     Although these two plants appear to be different, one is a seed and one is a 

leaf, their growing environments are often adjacent. Norton’s work lacks jargon, 

which makes for a fluent read. The framework of the Spanish apparatus of 

importing, processing and consumerism is not so fluent. 

     Norton is successful in exposing two commodities, not as biological   

determines, but rather as cultural entities in the forming the change of 

European and American histories. Certainly there is a slant towards narratives of 

material culture, belief systems and science, Norton manages to define concepts 

and images well. The transformation of two distinct cultures in more of an 

exchange than a power play is admirable. 


     And a new model that incorporates a commodity web with all the elements 

of sacred, secular and transformation to modernity. Amazing. 

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